Have you ever looked at a car or car brand and started thinking of something other than cars? The human psychology is so vast, complex, and intriguing. A matter of fact, your brain is always thinking even when you think it’s not. Hyundai uses an array of metaphor and symbolic meanings on an apex level to provide an outstanding product to the world. As a Hyundai dealer in North Carolina, one of the most common questions we get is: what does the word Hyundai mean? The word Hyundai roughly translates into “modernity” in English. Hyundai’s slogan “New thinking, new possibilities” almost incorporates a definition for the word Hyundai. Hyundai takes conceptual ideas, colors, and metaphors to express the excellence and that Hyundai holds dear. Over the years, Hyundai has brought world class innovation. For this South Korean motor and construction company, Asia only acted as a starting place for their spread in the world market.
The Hyundai Logo appears as though it is almost an italic “H” within an oval. However, it’s actually a silver silhouette of a Hyundai employee shaking hands with a happy customer. It being shaped into an “H” was intentional, and being engulfed by an oval is to represent Hyundai’s global presence. Hyundai has always put their customers first, so much so that a symbol honoring a happy customer has always been a part of their symbolic message.
So what does Hyundai intend for the color schemes of their logo and name? Hyundai, through careful engineering and manufacturing, has stepped up to the plate for the color schemes intended use. The Hyundai “H” symbol appearing in silver on vehicles is to represent perfection, a sense of sophistication, and creativity. While this stands true through seeing their vehicles, there is more meaning to the colors. When seen in writing or in print on a screen you will typically see “Hyundai” and the logo in blue. Why is that? The purpose of this is to establish the general reality of Hyundai: excellence, reliability, and overall a more superior offered image and product.
A positive movement is occurring within Hyundai. Hyundai has introduced their Le Fil Rouge Concept, an idea based around a high tier vehicle that Hyundai designed to guide and pave the way for a new era for Hyundai. Groundbreaking design focuses and style improvements that will be carried on for all Hyundai vehicles. The concept itself will bring all that Hyundai has offered since their original brand design from 1974. Encompassing all the generations of Hyundai to make one supreme, new Hyundai era.The Le Fil Rouge concept is the beginning of the 4 elemental focus for the future of all Hyundai designs.
Here in High Point, our family provides generations of outstanding service to the customers we care dearly for. We want everyone to have the opportunity to receive our amazing service and vehicles so contact us today at 866-824-7081 or come visit us at 2431 N Main St, High Point, North Carolina.